About
Amy Short leads
LovesCompany Co

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Amy Short
Small Business,
Private Investing,
Innovative Capital Strategy Leader
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LovesCompany Co is anchored by Amy Short, a serial entrepreneur, pro-social investor, and self-made millionaire.

Amy combines the expertise of a seven figure CEO with a personalized touch of a boutique firm and the care of a co-founder. In tandem with years creating and consulting for multi-million dollar companies and leading investor education programs, Amy enjoys sharing what she learned the hard way with folks who are flying while building their own planes.

A multi-million dollar business founder, award-winning marketer, clever and calculating co-conspirator, innovative finance professional, and trusted advisor, Amy is adept at identifying opportunities, designing systems, and solving problems across many disciplines with varied stakeholders under critical timeframes while both innovating and protecting revenue streams.

Amy empowers fellow founders through support, camaraderie, accountability, and fiduciary-level trust in service of collaborating to effect streamlined business operations, strategic tax savings, well-considered capital raises, and sound succession planning.

LovesCompany Co's mission is to empower founders to grow in competency, confidence, and wealth.

LinkedIn
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Benefits of working with Amy
At LovesCompany, we understand the priorities and needs of founders.
Here's what you can count on as a client:

Founder Sensibility
Empathy and Elevation
As a founder of multiple businesses, including an 8 figure merger and a 7 figure exit, I've been through the cycles of business founding, managing, scaling, re-tooling, pivoting, M&A due diligence, and exiting.  I've been where you are and forged my way forward.

I'll join you in the trenches just long enough to understand why you're there and to co-create solutions to bring you and your business to the next level. With my holistic approach, we'll consider every aspect of your enterprise: purpose, mission, systems, staff, revenue, expenses, taxes, marketing, joint-ventures, what exists just beyond the field of view, where you're headed and what roadblocks exist between where you are and where you want to be.

In the midst of exploration, sometimes folks simply need a hand getting something done. I am a capable bench player and happy to lend a hand getting a boulder up a hill.

"It is invaluable to work with a fellow founder who has a felt sense of the pressures and competing priorities of running a business. Amy knows the landscape. With her feedback I've avoided some pitfalls and found the best way forward." C. Grattan


Functional Business Experience
Intelligence and Insights

In addition to having built, scaled, and sold a multi-million dollar startup, I've consulted for businesses in diverse industries. I've also taken visionary business trainings including the Lift Economy's Next Economy MBA and a professional coaching program, and am engaged in numerous professional networks.

My toolkit include business design, regenerative finance, sustainable business practices, capital stack design, community / culture / brand building, due diligence, capital raising, financial and data analysis, mergers and acquisitions, employee ownership, tax-savings strategies, system development, processes and procedures, SaaS solutions, right-sizing resources, key partnership alignment, tri-sector collaboration, deep transformational listening, and trauma-informed relating.


Finance, Translated
Innovation and Impact

 In addition to my many years of practical experience running my own businesses, I have also broadened my skillsets through trainings including the Impact Finance Innovations program at Said Business School at the University of Oxford, I am an Investment Banker holding Series 7 and 63 registrations with FINRA. I have bootstrapped a $2.5M business from a  $5,000 credit card advance, consulted for VC firms, worked on Regulation Crowdfunding campaigns, and crafted creative capital raise campaigns leveraging government programs, private industry, and investors. I have also given numerous trainings on various aspects of investing where I leverage experience in business and in private investing to demystify the process for folks who are new to the world of private equity.

Whether you want to tighten up your expenses or grow your revenue streams, my holistic approach will accomplish both. If you are considering a capital raise or exit for your own business, acquiring another business, sharing equity with employees, engaging the community as stakeholders, or self-directing your IRA, I can make things plain for you and empower you to confidently make strategic decisions for your business and your future. In our exploration, we'll be sure to prioritize acceptable tax impact, low administrative burden, clear exit strategies, wise capital deployment, and compliance with US SEC and IRS regulations. 

Kind Words
I have never before seen someone with comparable implementation and strategic vision abilities. It would be rare to find someone with Amy's abilities in one of these areas, but both is unheard-of.

Amy immediately understands what questions need to be asked to uncover the leverage points in a situation. She equally quickly finds the strategy needed to achieve a goal while conserving as many resources as possible.

Christian, Lisbon
Amy is definitely one of the most innovative people I've ever met. Those of us who have worked with her and gotten to see her amazing innovations and beautiful mind have a never ending level of respect for Amy.

I think sometimes folks don't realize how much of a profound impact they've had on so many people, and I want Amy to know how many ripples she created that still exist.

Omid, Houston
Amy has a sense of urgency that is required to meet ambitious challenges and to inspire leadership that is organized, confident, transparent, and as clear and precise in their communication as they are in vision and direction.

Amy makes those around her better by holding them accountable and elevating their game to her level. 

Bob, Newark
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1317 Edgewater Drive
Suite 3284
Orlando, FL 32804
Amy Short, Principal
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